Insights

From Chaos to Rhythm

Practical thinking on building predictable sales in technical B2B businesses, from Andy Ashton. New every two weeks.

Pick the door opener: how one product line more than doubled monthly revenue

Andy Ashton

Published on: 16/10/2026

A process equipment supplier with a wide range of equipment. A decision was made to lead with one product line, and monthly revenue from it went from around £40k to more than £100k.

process equipment salespump saleslead product strategysales conversion rateB2B sales growth

Want to talk it through?

If one of these sounds like your business, a 30-minute Clarity Call is the quickest way to see what's really going on.

Book a Clarity Call